Salvatore Ferragamo To Stage Men’s Show at Pitti Uomo

MILAN – Salvatore Ferragamo will unveil its spring 2020 men’s wear collection in the brand’s native city, Florence. The luxury fashion house will stage a runway show on June 11 during international men’s trade show Pitti Uomo. Following three seasons of coed shows hosted during the women’s editions of Milan Fashion Week, Salvatore Ferragamo will hold the “Florence Calling” event dedicated to its men’s wear collection, designed by creative director Paul Andrew with the support of Guillaume Meilland, head of men’s wear. Andrew has recently put on hold his namesake footwear line to focus exclusively on the design of Salvatore Ferragamo men’s and women collections. “Florence has always been a creative and inspirational platform for Salvatore Ferragamo and for our founder. Pitti Uomo is therefore the natural location for expressing the contemporary vision that represents us today: strong cultural continuity between different generations, with a constant eye to the future,” said Andrew. “It is an opportunity for emphasizing our DNA, that added value that makes us distinctly unique,” he added. Salvatore Ferragamo chairman Ferruccio Ferragamo put the focus on the special link between the company and its native city. “Florence is our heart, a part of our history,” Ferragamo said. “At a moment of great consolidation

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