WWD List: The Millennial Mind-set

Anecdotal evidence — supported by a lack of streetwear on the European runways during the recently completed fall men’s shows — points to the fact that the category may have peaked and is now beginning to wane. But while designer brands continue to make strides among male shoppers, especially when it comes to apparel and accessories, stalwarts such as Supreme are still holding their own. Here, WWD asked some of the leading resale sites for their top-selling men’s brands, items and trends. The Real Real The site continues to see strong demand for streetwear, particularly collaborations. Yeezy x Adidas moved up five spots to become the number-11 ranked men’s brand. And the Louis Vuitton x Supreme collaboration ranked six spots higher on the most-wanted men’s brand list than Supreme itself. Top 15 Brands Among Millennial Men Gucci Louis Vuitton Saint Laurent Hermès Tom Ford Prada Brunello Cucinelli Loro Piana Kiton Salvatore Ferragamo Yeezy x Adidas Balenciaga Dolce & Gabbana Moncler Christian Louboutin   Year-over-year Brand Trends • Balenciaga moved up 21 spots to the number-12 ranked men’s brand in 2018. • Moncler moved up nine spots to crack the top 15. • Saint Laurent moved into the number-three spot, from number six. Most Popular Pieces • Hermès ties • Nike sneakers • Salvatore Ferragamo ties • Gucci loafers • Salvatore Ferragamo loafers • Gucci sneakers • Yeezy x Adidas sneakers •

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