WWD List: 13 Biggest Media Brands by Social Following

As people spend more time using their phones to follow the news and trends, social media has become increasingly important for media brands to reach readers. Last year, almost 58 percent of all web visits were driven by mobile use and the remaining 42 percent came from desktop, according to researcher Perficient Digital. Although desktop use retains people for longer than mobile (about 11 minutes and six minutes, respectively) mobile is still driving traffic and reach, something media brands need to grow in order to gain ad revenue. And they are gaining on it. Researcher eMarketer projects ad spend for mobile will hit $93 billion this year, making it the largest single ad market in the U.S. The next largest is TV, with an expected $69 billion in ad spend this year. While search is vital to any media company’s brand and to driving traffic, social media also does that, as well as raise awareness of a magazine or news outlet more generally. Given its continued reach and importance, here WWD breaks down the 13 biggest media brands by social audience as of June, combining Facebook, Twitter and Instagram. 1. National Geographic, 182 million followers View this post on Instagram

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