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Tuesday, 30 July 2019

Jeffrey Kalinsky Muses on Jeffrey New York’s Milestone on West 14th Street

NEW YORK — With the end of his lease at 449 West 14th Street looming five years ago, Jeffrey Kalinsky was having second thoughts about Jeffrey New York’s Meatpacking District location. In the end, the store stayed put, and on Friday it will celebrate its 20th anniversary. “I thought I at least needed to check out where else in the city you might be able to have a great store and pay a decent rent,” Kalinsky said. “I quickly discovered that doesn’t exist. I re-signed the lease here in 2017.” While a revolving cast of retailers has come and gone on West 14th Street, Jeffrey New York has been a constant with its white exterior facade and Charleston fountain inside. “In a way, the store hasn’t changed,” Kalinsky said. “What we do and how we do it is pretty much the same. We sell product through e-commerce and participate in social media — things we weren’t doing 20 years ago — but the concept and the idea, none of that has really changed.” Such staying power is rare for a retailer in today’s Amazon-fueled world. Kalinsky was told he was crazy when he was 36 and revealed to friends on Fire Island that

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