Douglas Acquires Niche Beauty Site

PARIS –German premium beauty retailer Douglas is acquiring a majority stake in Niche Beauty, an online business focused on premium cosmetics brands from around the world. Financial terms of the deal, through which Douglas has taken a 51 percent share of Niche Beauty, were not disclosed. The move was made to strengthen Douglas’ position in the luxury cosmetics segment and to support Niche Beauty’s rapid growth. Premium and exclusive cosmetics are hot commodities in today’s beauty market. Niche Beauty’s founding family – including Laetitia von Hessen, Sarah von Doetinchem and Andreas Bechtolf – is to continue running the activity. “We are always on the lookout for promising investments that improve our portfolio and fit our #FORWARDBEAUTY strategy,” said Tina Müller, group chief executive officer of Douglas, in a statement, referring to the retailer’s brand strategy. “Niche Beauty enables Douglas to add a luxury assortment that perfectly complements the top end of our multibrand strategy.” Niche Beauty has a portfolio of more than 6,000 products from over 200 exclusive brands. “With the Douglas online shop, parfumdreams and Niche Beauty, we are offering our customers a complementary product world in line with our platform strategy,” said Vanessa Stützle, executive vice president of e-commerce and CRM at Douglas. Niche Beauty was

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