Field Notes: Gold of the Andes
Uncommon prints, intricately woven textiles and impressive embroideries were seen all throughout the selection at Perú Moda, the latest edition of the Peruvian fashion trade show held on July 23 at Metropolitan Pavilion in New York. With 23 Peruvian factories exhibiting, the story was sustainability, with many major U.S. fashion brands such as Alexander Wang, Tory Burch and Marc Jacobs in attendance. And those brands are likely scouting out the latest on alpaca, the fiber once considered the “gold of the Andes.” Worn by Incan royalty, alpaca has become known today as a wholly sustainable fiber. Aside from its light, feathery-feel, buttery softness and adaptability to dyeing and weaving, alpaca has a natural range of more than 22 colors, which largely eliminates the need to dye it. And it doesn’t hurt that it also possesses a silky, attractive sheen — but brands are choosing alpaca for its most basic characteristics, as it is hypoallergenic, water-resistant, temperature controlled, biodegradable, antimicrobial, breathable and lightweight. Jessica Rodriguez, founder and chief executive officer of Antarrah, a sleek women’s wear line and Art Atlas, a socially driven enterprise that specializes in the manufacturing of garments, accessories and household products for fashion luxury brands, both based in Peru,Follow WWD on Twitter or become a fan on Facebook.
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