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Wednesday 4 September 2019

Bloomingdale’s Picks South Korea for Next Carousel Concept

Bloomingdale’s has turned to South Korea for the next iteration of The Carousel, its rotating pop-up concept. The Window Into Seoul shop will open on Thursday and will feature more than 25 South Korean apparel, beauty and home brands. This version, the seventh edition of The Carousel, was overseen by Minya Oh, a Koreaphile who is also known as Miss Info. She selected 11 brands from W Concept, the largest fashion e-commerce multibrand retailer in South Korea, that include tailored pieces from Front Row, gingham skirts by Your Name Here and multipocket jackets from Rocket x Lunch for women, as well as Heich Blade cardigans and relaxed hoodies with extended sleeves from 13Month for men. A pink women’s coat jacket from MSGM will be offered in the Carousel shop.  Other brands selected include Andersson Bell and SJYP, as well as street-style pieces from System Studios, Projekt Produkt translucent sunglasses, and utilitarian-inspired men’s wear from Eastlogue. Oh also chose more than 50 beauty products from Amorepacific, including Sulwhasoo, Mamonde and Aritaum. There are also a number of characters based on the Korean messaging app KakaoTalk on stationery, pillows, mood lights and phone accessories, snack boxes from Peach Mart and a Momofuku shop. Kevin Harter, vice president of

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