Coach Unveils NYFW Pop-up Retail Concept: The Coach Originals

Coach is adding a second notch to its New York Fashion Week cap. To coincide with creative director Stuart Vevers’ spring 2020 show on the High Line, the brand will  open a pop-up shop called “The Coach Originals” inside its Madison Avenue boutique. The new retail concept plays to the brand’s heritage with a bag-focused collection that dives into the house’s extensive archive and longstanding legacy in leather work. “I’ve referenced the archive as inspiration in the past, but this is the first time we’ve brought back the archive so faithfully,” Vevers said of the Originals collection. “The Coach Originals idea was born from the inspiration of the spring collection, and they both explore our heritage in an unexpected, contemporary and irreverent way,” Vevers said of his spring 2020 runway show and the pop-up store. “They are directly connected.” Of the Originals collection sourced from the archive, Vevers said, “It felt natural to choose the most iconic styles from the Sixties and Seventies, like ‘The Duffle,’ ‘The Courier’ and ‘The Dinky.’ But we also sourced some rare Coach pieces, like ‘The Swinger Frame Bag.’” The collection splits into three concepts: restored, remixed and remade. The restored bags use archival silhouettes that have been cleaned, conditioned

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