Freeda Media Raises $16 Million in Series B For Expansion

Freeda Media is gearing up for international expansion and its own product line. With a fresh infusion of $16 million from a Series B round led by Alven, a venture capital firm based in Paris, the Italian web site aimed at Gen Z and Millennial women in the country and feminist issues is ready to embark on expansion in Europe and to launch a direct-to-consumer business. The new funding round brings Freeda’s total raise to just over $30 million since it launched in 2016. After consolidating its presence in Italy, Spain and South America, Freeda is set to expand in the U.K., its first English-speaking country. The market will be managed by Joanna Lyall, who was previously managing director of Mindshare U.K., a digital advertising agency. Freeda also recently hired Beatriz Medina to lead its market in Spain. She was previously a director at Atresmedia, the Spanish media group. In a joint statement, Freeda co-chief executive officers and founders Andrea Calderini and Gianluigi Casole said operating in the U.K. “is a fundamental step” and that the goal is to make Freeda “the most relevant female media brand worldwide.” Jeremy Uzan, a partner with Alven, which also invested in Freeda’s Series A, said the company

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2ZGh0my