Lanvin Flagship Bows in SoHo With Inaugural Bruno Sialelli Design

Lanvin on Saturday unveiled a 1,100-square-foot flagship at 150 Mercer Street in Manhattan’s SoHo, the first store globally to bear the imprimatur of Bruno Sialelli, who was appointed artistic director of the brand in January. An example of the global design aesthetic he plans to push forward, Sialelli said the flagship was designed to convey a youthful spirit. A view of Lanvin’s SoHo flagship with the new pear minaudière in the foreground.  Joshua Scott Photo The flagship is the first Lanvin store to open in New York in eight years, following the men’s store, which bowed in 2012 at 807 Madison Avenue. Prior to that, the brand in 2010 unveiled a women’s boutique at 815 Madison Avenue, which in 2016 was relocated to 849 Madison Avenue. It will continue to operate, the company said. “We’ll redesign existing stores with a new concept in the near future,” Sialelli said. “We’re working with an architect agency. We have no dates to share yet, but it’s in the pipeline.” The SoHo flagship is the first to be opened by the Fosun Fashion Group, which in 2018 acquired France’s oldest surviving couture house in a bidding war with Mayhoola. The house had a rocky time after the 2015 dismissal of

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