L’eggs Celebrates 50 Years Supporting Women

L’eggs is turning 50.  And while the hosiery brand may have reached semi-centennial status, its style isn’t sagging. In fact, the pantyhose are still gracing millions of women’s legs around the world. Cathleen Moxham, lead designer at L’eggs, contends the brand only gets better with age.  “L’eggs came into the market place to bring to women affordable, stylish, quality hosiery that was convenient,” Moxham told WWD. “Fast forward 50 years, in terms of a world that is about the importance of health and wellness, and that has not changed. The DNA has not changed.” Sheer Energy is L’eggs most popular style.  Courtesy L’eggs, under parent company Hanesbrands, made its debut in September 1969. Aside from the distinctive packaging⁠ — an egg-shaped box because “egg” is part of the word “L’eggs” — and the catchy slogan — “Nothing beats a good pair of L’eggs” — the product was also revolutionary in that it was the first time pantyhose could be found at supermarkets and drugstores. Until then, women were limited to department stores to fulfill their hosiery needs, which was often time consuming.  With L’eggs, suddenly women could buy a pair⁠ — or two or three⁠ — while purchasing groceries or other essential toiletries. Sales rose quickly.

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