Namesake Is Now Letting You Customize Your Leather Jacket Online

Last November, Rosa Halpern, founder of Canadian fashion brand Namesake, launched an innovative digital-meets-custom try-at-home platform for her bespoke leather jackets. Today, Halpern debuts not only a redesigned, interactive e-commerce site, but also a men’s collection and women’s customizable leather pants.  Since April, the designer has been digitally rendering her designs and developing the web site to offer an easy-to-use, customizable platform that enables her customer to design their dream jacket or pant from the comfort of their own screen. Like Halpern’s in-person bespoke process, customers can choose the base fabric and color of their jacket and customize every detail, from hardware and lining colors to additional lace-up, fur collar or belted details. The brand’s new e-commerce site offers thousands of combinations of designs, whereas the old web site only offered a selection of 25 to 30 styles. “I think that the try-at-home was our first tip-toe into merging digital with bespoke, and now with this, we’re nailing it…it’s layering components together. To allow people globally to understand what we’re doing, this has to exist,” Halpern described during a preview, adding, “It’s more than just online, it’s a tool for language around this. When you talk custom, the sky’s the limit.” To perfect the fit,

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