What Digital Brands Need to Know When Getting Physical

As the convergence of digital and physical retailing gains momentum, direct-to-consumer brands, as well as some traditional retailers, are rethinking what it takes to succeed in today’s market. For DTC brands in particular, entering the physical store realm can be fraught with challenges. Which is why Cushman & Wakefield is hosting an “Online to Inline Summit”  Sept. 17 in New York. Confirmed speakers include Stephen Birkhold, executive director of retail at Cushman & Wakefield; Francis Pierrel, chief executive officer of Club Monaco; Joanne Podell, executive vice chairman of Cushman & Wakefield; Eric Hellman, president of Acadaca; Gabriel Hernandez, principal at Design Republic; Felix Gernburd, director at KKR; David Margolius of Shawmut Design and Construction, and Anthony Lupo of Arent Fox. Podell said the event “presents an incredible learning opportunity for e-commerce and digitally native companies that are looking to move to bricks-and-mortar. She said the panelists of experts “will discuss how to integrate an online brand to off-line, how to use technology to build smarter stores, key metrics for funding and other important topics fundamental to having a successful physical retail store.” People stand outside an Amazon Go in Seattle.  Thompson/AP/REX/Shutterstock “As the retail world evolves, it’s more important than ever to provide the consumer with a

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