Bicester Village Opens First Full-Price Shop With an Eco Bent
OXFORDSHIRE — As one of the most visited shopping destinations for international visitors, the Bicester Village knows a trick or two to keep them coming back for more. The Maiyet Collective, a pop-up focused on conscious luxury and experiences, opened in a corner location on Friday, just in time for the holiday season, running until Dec. 23. It’s the first full-price shop inside the outlet destination. Anne Marie Verdin-Mulot, director of digital marketing and communications at Value Retail, said it’s a support gesture so that eco businesses can grow. “We can really and stand behind them. We are bringing a big audience to them, and we are also letting out guests (discover) a world of new luxury, conscious luxury.” Paul Van Zyl, founder of the Maiyet Collective and a former human right lawyer, said: “Bicester has such a gigantic footprint, and to expose their customers to ethical and sustainable brands is a very powerful thing to do. Their 50 million customers across the globe, through their purchasing, can support ethical and sustainable brands and change the world.” “The fashion industry is one of the most environmentally harmful ones in the world, and we have a huge opportunity to move it away from unsustainable practices. Fashion
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