Digital Download: Estée Lauder Brings AI Shade-Matching Tool to Stores
Estée Lauder is ramping up shade-matching technology in stores. The brand has launched a new in-store app, called iMatch Virtual Shade Expert, that uses Perfect Corp.’s YouCam Makeup virtual try-on artificial intelligence technology to help shoppers match their Double Wear Stay-in-Place Foundation. Previously, counters offered shade matching via technology that needed workers to scan customer skin in three areas. With the new technology, customers can shade match themselves. Stéphane de La Faverie, global brand president for Estée Lauder, said iMatch is a first-to-market app for precision foundation shade detection. “It’s not about just technology for the sake of technology. What we are developing for the Estée Lauder brand is technology to enhance the consumer experience,” de La Faverie said. “Today, we are leveraging tools to really make sure we can engage with the consumer in an even more meaningful way around the world.” The iMatch technology is rolling out in the U.S., the U.K. and Japan now, and is expected to be in more than 30 countries in the next six months, according to de La Faverie. The iMatch rollout follows Estée Lauder and YouCam’s development of a virtual try-on tool for lipstick, where customers can try on 30 shades in 30 seconds. De La Faverie
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