Mapic Bets on Mixed-use Future for Shopping Centers
PARIS — As shopping centers reconsider their purpose and cast around for new methods to draw consumers away from their mobile phones and into stores, Mapic is throwing the spotlight on the effort with a “rethinking retail” theme for this year’s edition of the real estate fair. “We’re exiting the classic shopping center model,” Nathalie Depetro, Mapic shows director, told WWD. Organizers are expecting 8,500 participants from 80 countries, and 2,000 retailers for the show, which takes place in Cannes, France, on Nov. 13 to 15. “Retail Remixed: Rethinking Spaces and Places,” is the official theme, and for its 25th edition, the fair will kick off with an expanded emphasis on leisure the day before, on Nov. 12. American Dream, the 3 million-square-foot entertainment and shopping center unveiled its Nickelodeon Universe during a preview for friends and family Evan Falk/WWD “We don’t just want to talk about theme parks — what interests us is everything that can be done, from virtual reality to museums to live entertainment like concerts, schools, television shows, and theme parks where you can have children’s birthday parties,” said Depetro. “The industry will be able to clearly relay the message about where new economic models are, and that the leasing contract from
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