Palacio’s Juan Carlos Escribano Makes the Case for Department Stores
There’s a future for department stores and it’s being told in Veracruz, Mexico. That’s where El Palacio de Hierro, Mexico’s most upscale retailer, opened an elegant 170,000-square-foot, two-level department store by the sea, filled with Deco and aquatic-inspired decorative and architectural elements and artwork. Rippled glass ceilings above the beauty floor mimic wavelets. Earth-toned tiling suggests the dry and wet sands along the Gulf of Mexico and stainless-steel seagulls and fish are suspended overhead. “In Palacio Veracruz, the product, the decoration, the interior design — there is a lot that belongs to the ocean,” observed Juan Carlos Escribano, chief executive officer of El Palacio de Hierro. With its striking blue exterior, El Palacio de Hierro Veracruz is inspired by the sea. Dramatic facades are a Palacio signature. @JAIMENAVARROS “We have a family of stores each created within the Palacio framework but each is built a bit differently to accommodate the community. Each store tells its own story,” said Escribano. It gives shoppers, regardless of social or financial status, a sense of belonging or, as Monica Elguea, store design director, observed, “The first thing they think is, ‘This is my store.'” At Palacio’s 640,000-square-foot marbled flagship in the Polanco section of Mexico City, built at a cost
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