Sugared + Bronzed Attracts Private Equity Investors
Main Post Partners, the private equity firm that backs Milk Makeup and built up Too Faced, has invested in sugaring and tanning salon Sugared + Bronzed. Sugared + Bronzed was started by the couple Courtney Claghorn and Sam Offit, who started the salon after Claghorn had a hard time finding quality and affordable tanning options in Santa Monica, Calif. “The lower price point ones were often back of UV tanning salons, which have a really different vibe and obviously promote UV tanning, which is not good for us in so many ways. It wasn’t the right feel,” Claghorn said. “You’re typically getting naked when you get a spray tan, or close to it, depending on each person’s comfort level, so to go into a place that felt gross, and there were a lot of places with non-female technicians and no options for a female to spray you.” After they opened the first few salons and Claghorn heard from clients that they were coming in from waxing and sugaring appointments, she added sugaring to the menu. “It exfoliates your skin, you can get it done right before a tan. So many people are getting this done in the same day. It feels like they’re
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