The New Barneys New York
It’s a new day for Barneys New York. While the luxury retailer failed in its 11th-hour scramble to line up a buyer to take the business as a going concern, the name — and perhaps some of its stores — live on under the ownership of Jamie Salter’s Authentic Brands Group. Drawing to an end a saga that at times had more plot twists than “Game of Thrones,” with a bit of “Fantasy Island” thrown in, ABG ended up the winning bidder, as had appeared likely a month ago, buying the bankrupt company for $271 million. It plans to immediately start to reimagine the business — bringing the name to Saks Fifth Avenue, looking at oversees opportunities and converting the famed — and expensive — Madison Avenue flagship into a new, much smaller, pop-up shop concept. ABG also proclaimed a bold vision for Barneys, including potentially opening more stores in the U.S. and even overseas. All of that could rankle Barneys diehards — but change has nonetheless come to the quirky brand and once it was official, the pieces started dropping into place quickly. Chief executive officer Daniella Vitale notified the staff via e-mail Friday that she had left the company, apologizing for “the difficultiesFollow WWD on Twitter or become a fan on Facebook.
from WWDWWD https://ift.tt/2pBP2HL
0 comments:
Post a Comment