David’s Bridal Debuts Zoey Text-based Concierge

People usually talk to a lot of vendors when they plan weddings, but now David’s Bridal wants to change the nature of those chats with technology, specifically text messaging. In an announcement on Tuesday, the bridal wear company introduced Zoey, a new concierge service that works through messaging via Apple Business Chat. Since Apple debuted its business texting service nearly two years ago, numerous partners — from brands like Burberry to retail platforms such as Shopify — have signed on as ways to expand their customer services. For David’s Bridal, that all hinges on Zoey, the concierge bot at the heart of its service. Zoey’s goal is to make it easier for customers to book appointments, schedule fittings and text live stylists with questions, as well as place orders. The bet may mean quite a bit for the retailer, which emerged from a restructuring last year after filing Chapter 11 bankruptcy. Now, David’s Bridal is looking to double down on tech to boost operational efficiencies. Text messaging has become a major hit among customers, who have made it their preferred way of reaching out to the business. Currently, mobile-based chat accounts for more than 50 percent of its contact center traffic. “Following the success of introducing

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