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Tuesday, 21 January 2020

Alyssa Volskaya Launches Public Relations Agency at Birthday Bash

Months of ongoing strikes had left Parisians wanting to group their movements about town, and no one was more proficient at this than Alyssa Volskaya. On Sunday night, the former executive director of the French branch of Natalia Vodianova’s Naked Hearts Foundation, offered a three-for-one: a bash in celebration of her birthday, her newly acquired French nationality and the launch of Avec Paris, her newly minted public relations agency. Guests arrived at Club 13 — a plush private cinema founded by legendary French filmmaker Claude Lelouch and featuring a restaurant and club — in clusters after braving inclement traffic and the last of the men’s wear shows. But Volskaya was philosophical about her new compatriots. “We started a little later than planned, but I admire that French people can speak their mind and make things change in the country. Even if that means I need to hop on a scooter, it’s a small price to pay for that freedom,” she said. Volskaya arrived in Paris after completing her secondary education, and after working at Condé Nast International, she was introduced to Vodianova, who hired her for her foundation. “This city gave me a lot — Condé Nast, Natalia, the opportunity to learn

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