Striving for Sustainable, Market-Leading Innovations

As consumer demand for environmentally friendly fashion apparel swells, textile manufacturers, mills and brands are aligning product development practices with a singular purpose: to produce materials and finished goods that are sustainable. This means using more post-consumer waste in recycled fibers and blends along with other practices. But consumers also expect apparel that is comfortable, has a perfect fit and performs well. In response, ingredient companies such as The Lycra Company are bringing to market innovations and technologies that meet these demands as well. The company noted that the “consumer desire for garments from every category that are comfortable, fit well and deliver lasting performance is greater than ever.” The fiber-maker said brands look to the company for several reasons, which includes more than six decades of “industry-leading innovations” as well as consumer awareness of the Lycra brand. “We also excel at increasing the desirability for our customers’ garments with personalized storytelling across a variety of touchpoints,” the company told WWD. Specifically, with sustainable fashion apparel, The Lycra Co. has developed new fiber technology and insulation with the EcoMade brand. “Lycra, Thermolite and Coolmax all have EcoMade products that offer the same performance as their original fibers, but they are made with renewable and

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