Media People: Dan Wakeford of People Magazine
It’s a gray and miserable day in downtown Manhattan with the wind whipping around Meredith Corp.’s office close to the water and one could say that People’s new British editor in chief has brought the typical weather from his home country to work with him. Inside, on the eighth floor of the building where People is housed, it’s equally gray and eerily quiet with hardly anyone at their desks — not what you would expect in the middle of a Friday from the fast-paced weekly magazine, whose staff are normally filing a string of celebrity scoops and no doubt working around the clock. There is one room with a bright light coming out of it, though. It’s Wakeford’s office — where he sits at his desk dutifully reviewing notes next to a wall of bright mock-up covers — the most important feature of the magazine, whose bread and butter is the royals, a clutch of A-listers, Beautiful People, Sexiest Man Alive and perhaps surprisingly Chip and Joanna Gaines. After all, the success of a cover can mean a difference of millions of dollars in revenue from week to week. In his excitable British accent, which is still going strong despite 17 years inFollow WWD on Twitter or become a fan on Facebook.
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