Sophia Bush and Intermix Team Up to Encourage Voter Registration

In her own words, Sophia Bush was an activist before she was an actor. The actress, best known for her roles in “Chicago P.D.” and “One Tree Hill,” says her upbringing in Southern California is what encouraged her activism, first becoming passionate about the environment then using her growing platform to shine a light on important causes, including education reform, women’s rights and voters’ rights. She’s now bringing her activism ethos to her latest role, partnering with Intermix and Rock the Vote — a nonprofit that encourages young people to vote — for an International Women’s Day campaign that celebrates the 100th anniversary of the 19th amendment, which granted women the right to vote. The campaign offers multiple ways for customers to register to vote, including via text and the brand’s web site, as well as in-store at Intermix’s 32 stores nationwide. The brand is also setting up a “voting booth” at 98 Prince Street in Manhattan on March 7 and 8 where shoppers can “send a vote of confidence to women who inspire them,” per the brand. WWD caught up with Bush to talk about the campaign, her activism and the upcoming presidential election. WWD: Why are you teaming up with Intermix and Rock

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