16 Sustainable Fashion and Beauty Launches for Earth Day 2020

Despite the setbacks businesses are facing due to the coronavirus pandemic, many fashion and beauty brands are continuing their focus on sustainability for Earth Day 2020. Sustainability has arguably become the most important issue in fashion over the last few years and many emerging and established brands are shifting their manufacturing processes and charitable outreach to meet the demands of their customers to be more eco-friendly. Read More: The Coronavirus’ Effect on Sustainable Fashion Many fashion brands are celebrating the 50th anniversary of Earth Day by launching sustainable collections, such as A.P.C. and Baja East, which are going into their archives and utilizing deadstock fabric in new pieces, while others like Fabletics and Naked Cashmere are launching their first sustainable collections. Here, WWD rounds up how 16 fashion and beauty brands are celebrating Earth Day 2020. 1. Seven For All Mankind Seven For All Mankind is launching an environmental platform in May tied to the 50th anniversary of Earth Day. The brand is unveiling Sustainable For All Mankind, a commitment to ensure more than 50 percent of product will be created from sustainable properties by 2023. The brand will introduce a way to track progress on materials and manufacturing. The label is launching its 080 jean collection,

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