Inspiring Creativity for a Post-Crisis World 

The public health crisis that the world is currently experiencing is absolutely staggering in its brutality and scope. What’s more, the coronavirus has triggered an economic crisis whose consequences are very difficult to foresee. Confronted with this two-tiered crisis, the thing we need most is to quickly acquire tremendous resilience. Adaptation is a notion that climatologists and sustainable development specialists have strived to embed in the public conversation for the past decade in order to spur a response to the challenges of global warming. Today, adaptation is something that has become imperative for all of us. But what exactly does “adapt” mean? To start with, adapting means contributing to the collective effort to address this health emergency. A good many businesses around the world quickly took action to help address critical shortages of materials and equipment. LVMH was among the first groups to step up, retooling production lines to make large quantities of hydroalcoholic gel, as well as masks, all distributed free. The manufacturing facilities of our perfumes and cosmetics brands — Parfums Christian Dior, Guerlain and Parfums Givenchy — have made very significant volumes of hand sanitizer gel for donation to public authorities, and Bulgari has done the same in

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