Can Retailers Bridge the Amazon Gap Created by Coronavirus?

While Amazon continues to do massive amounts of business during the coronavirus pandemic, the company has also fallen short on the quick deliveries and competitive prices for which they are known. With so many quarantine consumers looking for alternatives to meet their needs, can bands capture new audiences? Despite all the challenges brands and retailers are facing, it is also an opportunity for brands to reposition themselves in the market. “It is vital to remember that the golden rule still rings true: Think about the customer first,” said Nathan Richter, vice president of strategy and Insights at Dynamic Yield. “If organizations root their business and marketing decisions in how they can help the customer, they will fare better in the end. We have yet to see what the ‘new normal’ looks like with consumer behavior, but brands that can interact accurately and meet a different set of expectations provide the most valuable thing we as consumers can have right now: some level of certainty.” Here, Richter talks to WWD about an emerging gap created by Amazon, disruptions in retail, opportunities for growth and how companies can effectively restructure for a post-COVID-19 world. WWD: How has COVID-19 created a unique disruption in retail? Nathan

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