Report Sees Consumer Confidence Declining

If confidence is key, what will it take to unlock the downward spiral of the current consumer psyche caused by the coronavirus pandemic? In the latest monthly recurring report released by Refinitiv, a provider of global financial market data and infrastructure, and Ipsos, a Paris-based market research and consulting firm, it’s clear that consumer confidence is shaped and defined by a number of varied driving forces. “Even though the coronavirus outbreak continues across the country, consumers and business owners are beginning to see glimmers of hope as some states and communities begin to open their economies again. However, there is still a lot of concern around the long-term outlook and potential fear around resurgence of future waves of the virus,” said Chris Jackson, senior vice president, Public Affairs, Ipsos. For its monthly survey, Ipsos reaches out to citizens in 24 countries to “gain insight into the current state of their country’s economy for a total global perspective,” which is collected via online polls for several consumer-centric indices, according to the firm. Its data output is based on a randomly selected representative sample each month of primary consumers aged 18 to 64 in the U.S. and Canada, and aged 16 to 62 in other

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2WNySJ8