Fast Brings Instant Checkout to the Web

True to its name, San Francisco-based start-up Fast is bringing speedy, one-click online checkout to e-commerce. Hot off the heels of its $20 million Series A, the company unveiled Fast Checkout on Wednesday. The solution allows shoppers to conduct online purchases with a single tap, regardless of whether they’re using a desktop browser or mobile browser. “We have built the one-click checkout for the entire Internet without passwords,” said Fast chief executive officer and cofounder Domm Holland. “This really is the absolute holy grail of e-commerce, the thing that we’ve all waited for and wanted for so long. And this is a button that goes on every web site.” Fast’s technology relies on tokenization, which means that on any Fast-enabled retail web sites, consumers can sign up quickly, and the service remembers their identity and details on a per-device basis. From here, they can go to any other site that works with Fast, shop and purchase quickly, without having to enter and reenter shipping and payment details. Even better, the payment information never lands in Fast’s servers, so there’s no threat of malicious attacks or security breaches putting credit card or bank information out in the open. The technology will also work with retailers’

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