Built on Experience
In today’s new era of retail, where consumers have all the power, it’s imperative for jewelry brands to provide consumers with an inspiring experience to discover styles as incredible as they are – which is exactly what Jedora aims to do with its new online marketplace. Currently, the $82 billion jewelry industry is highly fragmented with over 18,000 U.S. retailers and no centralized marketplace for consumers to explore jewelry, watches and loose gemstones in various price points and styles, for all occasions. Moreover, this lack of a hub has created a requirement on the consumer to do much of the heavy lifting when it comes to research on quality and pricing. Citing undeniable changes in consumer behavior over the last couple of years and applauding other retail categories for navigating new ways to engage today’s uncompromising consumer, Jedora’s Chief Executive Officer, Tim Matthews, told WWD his team recognized the opportunity to set a foundation for the new era of jewelry retail – one built on trust. With a team of experts with decades of experience in the jewelry industry, Matthews said Jedora is perfectly positioned to exercise new leadership in the industry and establish a new, better way of conducting business byFollow WWD on Twitter or become a fan on Facebook.
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