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Monday, 1 November 2021

Elton John Teams With Sam’s Club, Walmart for First Eyewear Collection

Elton John’s first eyewear collection is here. Elton John Eyewear is in collaboration with Sam’s Club and Walmart, and is inspired by the legendary British singer’s iconic style and illustrious music career. Each frame is named after John’s biggest professional milestones, such as “Rocketman,” a nod to his chart-topping hit; “A-List,” which reflects the peak of his career; and “Prodigy,” which commemorates his rise from a shy, piano prodigy to an renowned music icon. “Elton John Eyewear celebrates confidence, self-expression and authenticity,” John said in a statement. “The line is designed to have something for everyone, so no matter who you are, you can always look yourself. It’s not just about glasses, it’s about changing the way people see themselves.” The eyewear line, which is available now on Sam’s Club and at Walmart later this week, will release a total of four collections: The Foundations Collection, The Formative Years, The Working Musician and The Master Collection. The Foundations Collection will include a total of 60 frames, with 36 of them unique to Sam’s Club and 24 unique to Walmart. Each frame is embossed with a signature temple tip “E” silhouette and John’s iconic star brand detailing. The frames will come in vibrant color attributes,

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from WWDWWD https://ift.tt/3BF8nXO

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