Yinka Ilori Reimagines Bloomingdale’s in Colorful Blooms

Artist Yinka Ilori’s relationship with Bloomingdale’s began with a DM. Noticing that the store’s fashion director of home was among his followers on Instagram, the U.K.-based artist decided to message her about getting his home product line into the store. That exchange sparked a bigger conversation that has bloomed into a large-scale collaboration for fall 2025. The Bloomingdale’s fall campaign is themed “Just Imagine,” which taps into a sense of playful curiosity and creativity. “My universe is very much centered around cultivating and opening up space for play,” said Ilori. “That has always been my mission, my drive, and that’s why you’ll see lots of messages that encourage play and dreaming.” For his largest commission to date, Ilori designed a floral-themed takeover of the 59th Street flagship’s windows and facade, and also brought his colorful visual language to the store’s interior retail spaces. Ilori’s vision comes to life through a dedicated “Cherish Your Magic” carousel pop-up on the store’s first level, a whimsical space that features sculptures and exclusive product collaborations featuring Ilori’s designs. There are Byredo perfumes and an Augustinus Bader face cream, as well as colorful knit sweaters, ping-pong sets, jewelry, kitchenware, and art supplies. Ilori also collaborated PlayStation for a

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/q8KNbZH