Executives From Summer Fridays, Tower 28, Polite Society and More Headline at 2025 WWD L.A. Beauty Forum

WWD’s third annual L.A. Beauty Forum will be held on Oct. 6 at The Maybourne Beverly Hills. Themed “Room to Grow: Finding Opportunity in Uncertainty,” the event will bring together executives from the worlds of beauty, wellness, entertainment, retail, tech and finance industries to share insights about the industry’s evolution via innovation, consumer demands and a shifting global landscape. It also focuses on how brands embrace ambiguity through creativity, resilience and reinvention — and how leaders create sustainable, scalable growth. Key topics will discuss how today’s most successful founders are redefining their categories, understanding the impact of ever-changing tariffs and regulatory measures, the realities of operating in an omni world, new technologies changing the face of beauty and more. “Los Angeles has always been the beating heart of beauty, a place where creativity, technology, celebrity and business converge to create a path that others follow,” said Jenny B. Fine, editor in chief of Beauty Inc. and executive editor of beauty at WWD. “While that still holds true today, what’s also undeniable is the turmoil the market is also experiencing. From the devastating wildfires to uncertainty about the economy, businesses are facing one of the most complex environments in recent memory.” Confirmed speakers thus far include

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