Loeffler Randall Debuts Largest Store Yet in Nashville’s Trendy 12 South Neighborhood

Loeffler Randall has opened its largest retail location on Friday, choosing Nashville’s 12 South neighborhood as the home of its new 2,300-square-foot store. The store carries the full range of the brand’s collections, including footwear, apparel and handbags, with an assortment tailored specifically toward the Nashville market. Known for its independent boutiques and walkable streets, 12 South has become one of the city’s busiest retail corridors, drawing both residents and visitors looking to shop and dine locally. “Retail site scouting is part art, part science. We have a strong Southeastern business, and we love Nashville’s combination of entertainment, tourism and universities meeting fast growth and development. The 12 South neighborhood is known as one of the city’s premier shopping destinations, so it felt like a fitting location for us to open our Nashville store,” Brian Murphy, cofounder and chief executive officer of Loeffler Randall, told WWD. Courtesy of Loeffler Randall According to Loeffler Randall, its e-commerce sales from the region have been strong, suggesting an existing customer base ready to engage in-store. “We think we have a unique value proposition and excel in physical locations. It’s a dramatic, theatrical space for a city that does live entertainment better than most. The brand’s established e-commerce success in

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/3HoIsOx