Amazon Announces Initial List of Brands on Sale for Prime Big Deals Day in October

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Forget Christmas in July, Amazon is bringing back Prime Day in October. Officially dubbed “Prime Big Deal Days,” the now-annual shopping event returns October 7–8, with Amazon touting millions of deals across fashion, beauty, home goods, electronics and more. Amazon is also pushing its October Prime Day event as a way for people to get a headstart on holiday shopping, with its gift-giving storefront now live. shop early prime big deal days offers Some of the brands going on sale for Prime Big Deal Days include Lancôme, KitchenAid, Beats, Lego, Samsung and Sonos, while early deals are live now on picks from Sofia Grainge and fashion influencer Kate Bartlett, among others. Amazon also has fashion and beauty deals starting from just $1 right now as part of its beta “Haul” site. Last year’s deals included some of the steepest discounts of the year on brands like Laneige, Clinique, Mario Badescu, e.l.f., Sunday Riley, Embryolisse and Physician’s Formula. It’s also an opportunity snag rare discounts on accessories and vanity essentials like makeup remover wipes, makeup brush sets, or travel makeup bags. And previous Prime Days

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