Taylor Swift’s Aupen Bag Is Back, Along With Three Other Styles We Suggest Grabbing ASAP
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Celebrities’ favorite statement accessory as of late? Why, it’s an Aupen bag, of course — spotted on everyone from Taylor Swift and Selena Gomez to Olivia Rodrigo, Hailey Bieber, Jenna Ortega, Jennifer Aniston, and Madonna. Aupen’s sculptural and minimalist offerings are also the talk of the town over on TikTok, where everyone and their mothers are crazy over its Nirvana Noir bag in particular: popularized by Swift on her first photographed date with now-fiancé Travis Kelce in 2023. The bag proceeded to sell out in a flash the first time it was seen on the A-lister, which is testament to how the special combination between an eye-catching silhouette, mid-range price point, and celebrity-approved status can make an accessory’s popularity truly take off. For some time now, Aupen’s offerings have been kept under wraps on its site because the inventory kept getting depleted (a good problem to have, if you ask us). Consider this an official announcement, then, that these It-bags of 2025 are officially back in stock as of today. View this post onFollow WWD on Twitter or become a fan on Facebook.
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