Columbia’s New Amaze Puff Jacket Is the Only Puffer Our Editor Is Wearing This Fall — Here’s Why

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Like leather boots, puffer jackets are the kinds of fashion pieces that only gain relevance once you feel the first fall chill in the air — and then become absolute essentials in your closet as you reach for them each time you want to stay both warm and comfortable while prioritizing stylishness. With Columbia’s new Amaze Puff collection, your allegiance to the trusty puffer will reach new heights altogether, as the staple becomes something you don’t want to take off after coming home every day. Introduced at the top of the month to the tune of much social media buzz, the Amaze Puff comes with a warning label: “Danger, risk of extreme coziness.” What sets it apart from the crowd is just how faithful it is to your sartorial sensibilities, while still being boosted with top-of-the-line technology. Fall and winter puffer jackets of yore typically came in a range of predictable colorways, spanning from the pitch-black to the off-white, with the occasional pastel pink, burgundy, or deep green sprinkled here and there. Not so with Columbia’s Amaze Puff, which comes in 14

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