It’s Time to Get Acquainted With Sanoë — A Luxury, Bavarian-Inspired Jacket Brand That Aces Fall’s Equestrian Aesthetic

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. When someone says “equestrian-inspired,” it’s easy to immediately associate the term with Ralph Lauren’s barn jackets, wool skirts, and cable-knit sweaters, or else Burberry’s buckle-clad riding boots and heritage trenches. But it’s about time another brand came into the picture to dilute the supremacy of these legacy institutions, and there’s no better one for the task than Sanoë — founded in 2021 by Sabrina Burda and Noëlle Pallais. Burda’s family is German and Pallais’ is Peruvian. While the former has a background in the art and events world, the latter’s expertise is rooted in fashion, with time spent working at Vogue and in a stylist capacity for top labels. The two found common ground in wanting to create what they call a “unique retail experience with small designers from around the world,” which led to them opening a multi-concept store called RAC. And as these things tend to go, the endeavor later prompted the duo to branch out and form their very own brand. Enter: Sanoë, which came into the world with a motto attached: “Not (not) your grandmother’s jacket,” meaning

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