Walmart and TalkShopLive Put K-Beauty Front and Center in Their Latest Livestream — Here Are the Skin Care Bestsellers We’re Shopping

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Once considered niche and a rarity on the U.S. market, K-beauty is now one of the hottest beauty categories of 2025, with TikTok-viral products from snail-mucin serums to sheet masks dominating the skin care zeitgeist — especially after the rise (and continued relevance) of the “glass skin” trend. Tapping into this consumer demand for all things K-beauty, Walmart and the live commerce platform TalkShopLive teamed up on October 28 for a special livestream that thrust the former’s bestselling K-beauty offerings into the spotlight. explore premium k-beauty at walmart The livestream was hosted by popular beauty creator Aylen Park and her mom Sonia Lee, who are known for making content together that generates hundreds of thousands of likes on the regular (with many videos centering on the regimens behind Lee’s healthy, glowy, and youthful-looking skin). The mother and daughter, who speak fluent Korean with each other, took the time to chat through all things K-beauty and the role must-haves from retinal treatments to toners play in their lives. At the beginning of the video (available to view via the media player above), Park

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