GapStudio’s Fall 2025 Campaign Featuring Gwyneth Paltrow and Apple Martin Generates $1 Million in Media Exposure for the Brand

Gwyneth Paltrow and daughter Apple Martin’s joint fall 2025 campaign for GapStudio generated $1 million in media impact value within one week of the collection’s announcement, according to Launchmetrics. Thanks to a joint Instagram post shared by Gap, Paltrow and Gap Inc. executive vice president and creative director Zac Posen, the MIV performed nearly five times better than Gap’s average for the channel. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.) Gwyneth Paltrow and Apple Martin featured in GapStudio’s fall 2025 campaign. Mario Sorrenti, courtesy of Gap “Gap has always been known for campaigns that bridge generations and shape culture,” said Mark Breitbard, president and chief executive officer of Gap brand. “From our iconic ’90s ads to today, we’ve celebrated original talent — both accomplished and emerging — to inspire self-expression. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design. Gap’s identity has always been rooted in culture, storytelling and connecting people across generations.” Gwyneth Paltrow and Apple Martin featured in GapStudio’s fall 2025 campaign. Mario Sorrenti, courtesy of Gap Appointed as Gap Inc.’s executive vice president and creative director in February 2024, Posen began working on

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