Buyers Talk Brands at Cosmoprof Worldwide Bologna

BOLOGNA, Italy — Buyers at Cosmoprof Worldwide Bologna’s 52nd edition lauded the wide variety of beauty brands displayed at the trade fair, which took place March 14 to 18 here. “I look for a needle in a haystack…something that strikes my fancy,” said Ian Jay Ginsberg, president of C.O. Bigelow. “For distribution, we look for body and fragrance [products]. For retail, I look for anything I think is unique and interesting for Bigelows.” Some brands that jumped out for him included UpCircle Beauty, which takes coffee grounds and brewed chai tea spices culled from London cafés and restaurants and repurposes them for skin care. Founded by William Brightman and his sister, Anna, the company began two years ago, but its rebranded concept launched in December. UpCircle Beauty’s coffee face scrub herbal blend.  Courtesy Photo Not only contributing to the circular economy, UpCircle’s product formulas are full of antioxidants and help brighten skin, among other effects. “It’s a great story to tell,” said Ginsberg. “The idea was really cool.” He also liked Paso a Paso Cosmetics’ cleansing paste that lathers into a dense, yet light foam, and the Resibo skin-care brand. “It’s 99 percent natural, the packaging is all in paper,” said Ginsberg. “It was pretty forward,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2UZfQft