Sustainability Stars at Cosmoprof Worldwide Bologna
BOLOGNA, Italy — More than at any prior session of Cosmoprof Worldwide Bologna, companies exhibiting at this month’s fair were seriously walking the sustainability walk. Sustainability was the theme of the 52nd edition of the five-day beauty trade show, which ended on March 18 here, including Cosmopack, its branch focused on packaging that ran March 14 to 17. The topic was palpable in the aisles. There was the Cosmoprime section featuring many “green” corners, a “Green Selection” in the Extraordinary Gallery and in Cosmopack, a “factory” illustrating the “No.Co. — No Compromise” project, where each step of a natural scalp oil’s production was on display, for instance. From the No.Co. project Courtesy Photo “What do we understand by sustainability? It’s not only to use sustainable raw materials in our products, but also to produce in a responsible way, to design the products in the most sustainable way,” said Tomasz Rathman, general manager and sales director at RPC Bramlage Division, at Cosmopack. The company is taking tacks such as minimizing packaging weight, optimizing production processes and using different materials, like that which is post-consumer recycled, has post-industrial resins and bio-based materials. “We are also trying to make our products as homogeneous as possible within our material range,” added Rathman, whoFollow WWD on Twitter or become a fan on Facebook.
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