First Look: The Neiman’s Experience at Hudson Yards

With Neiman Marcus in Hudson Yards on Manhattan’s West Side, the thinking transcends the four walls of the retail box. “The store is really the reflection of where we are going — building a luxury platform,” Geoffroy van Raemdonck, chief executive officer of the Neiman Marcus Group, told WWD. “Today, we generate $100 million in sales from customers online who live in New York City and $200 million when you consider the Greater New York area. But the platform progresses fully when we have a physical presence. We are not looking at this as opening a store. It’s about reinforcing the customer experience by opening a store.” On Friday, the three-level, 188,000-square-foot Neiman Marcus opens as the anchor of The Shops & Restaurants at Hudson Yards. It’s Neiman’s 43rd store, first in New York City and a gamble for the 118-year-old Dallas-based retailer, as well as for more than 100 other stores and restaurants opening there. They’re all betting that tourists and New Yorkers will visit the sprawling Hudson Yards complex, which will continue to add office and residential space over the next few years, and spend time shopping in a part of town untested in retail. Curiosity surrounds Neiman’s and the 28-acre Hudson

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2Tux2Nk