Premium Denim and Essentials Brand DSTLD Talks Sustainability

Los Angeles-based brand Dstld is redefining the “perfect core wardrobe” of luxury, lust-worthy essentials. But gone are the days when “premium” naturally translates to expensive, according to Corey Epstein, a cofounder of Dstld. Through Dstld’s (or ‘distilled’) unique business model that aims to provide its customers with a minimalist, high-quality, “pared-down” selection of hot closet staples, its direct-to-consumer platform sells premium denim and luxury essentials for about one-third of traditional retail prices and side-steps department stores and boutiques, enabling as much as 60 to 80 percent off retail prices on its own e-commerce platform. Epstein and cofounder Mark Lynn are all about addressing overconsumption — a topic many brands, understandably, shy away from. Epstein told WWD, “We distill down to the essentials and upgraded quality to cultivate consistency and longevity in your closet.” And naturally, Dstld’s product is sustainable, too: Its selection of premium denim, silk tops, T-shirts, outerwear, denim jackets, cashmere accessories and leather goods are realized through the use of eco-friendly fabrics and sustainable production partners located all over the globe, replete with a 100 percent sweatshop-free guarantee, in addition to using natural dyes and green practices and techniques for product development. Dstld offers a rudimentary color palette of black,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2U1VupM