Sustainability Sells in China
SHANGHAI — Sustainable textile products created using technical innovations packed booths and proved popular talking points at the biannual apparel fabric fair Intertextile here — but not all segments of the market were buying. Sustainable solutions were highlighted at the fair in the “All About Sustainability” zone, which housed both international and domestic exhibitors of environmentally friendly textile products and innovations. The fact that the textile industry is the second most-polluting industry in the world is starting to hit home for brands and consumers alike. However, many exhibitors at the show confessed that it was still mainly buyers from premium brands they were targeting and attracting rather than mass-market, high-street labels. At least for now. “Right now, we are very happy if high-end brands accept our concept. We don’t need to fight in the low-cost price [segment]. But it depends on quantity — if we increase our production, then our price will be cheaper. Something new always starts from high-end brands and finally goes to lower-end brands. We are at the very, very beginning,” said Rio Okabe, general manager of Toyoshima, a Japanese textile trading company offering eco-friendly yarns, fabrics and garments that are naturally dyed using leftover food residues. Looking to the
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