Victoria’s Secret Pink Names Eight Female Bosses to Judge Pink GRL PWR Project
Victoria’s Secret is trying to get back in the news for all the right reasons as opposed to controversial ones. The company’s chief executive officer, Jan Singer, resigned in November in the wake of declining sales. Shares of parent company L Brands have fallen more than 40 percent over the past year, with the Victoria’s Secret brand causing most of the investor angst. Last fall, Victoria’s Secret faced a firestorm for its tone-deaf, over-the-top runway show, which relied on va-va-voom showgirl style lingerie that struck many as not only dated, but oblivious to the women’s empowerment movement that has been gaining force since the 2017 Women’s March. Last month, newly installed ceo John Mehas highlighted a comeback plan that will include reintroducing swimwear, new lingerie and less promotional activity. To try to woo more of the 18 to 25 set, Victoria’s Secret’s Pink launched the Pink GRL PWR Project to foster female entrepreneurialism in February with the Pink Nation app. Now the company has unveiled an all-female jury of entrepreneurs, philanthropists, content creators and industry leaders. Launched in February on the Pink Nation app, the initiative is now in stage two, which calls for 20 young women to receive $10,000 to accelerate their respective
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