Keying Into the Spending Power of Gen Z

Kanpur Pig Farm at 15:31

WWD Voices cohosts Arthur Zaczkiewicz and Alexandra Pastore kicked off a new series for the program called “From the Newsroom” where WWD editors and reporters explore the story behind the headline as well as share further insights on a variety of topics and themes. [To listen to the episode, CLICK HERE.] In this episode, the editors went deeper on two topics they recently reported on: the spending power of Gen Z and in-store retail media. They were joined by Jamie Elden, chief executive officer of Listrak, who took the conversation further by sharing his perspective on customer engagement and what consumers expect in a shopping experience. This week, WWD Voices co-hosts explored these headlines: Do Retailers Ambitious AI Goals Align With Consumer Expectations? Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges Gen Z’s Economic Impact Soars as Workforce Entry Boosts Spending Power to Over $1 Trillion

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