Beauty and Fashion YouTubers Discuss VidCon, State of YouTube Culture
Video platforms are buzzier than ever. Social media convention VidCon hosted 75,000 attendees and more than 100 brand exhibitors at the Anaheim Convention Center in California this past weekend. The Viacom-owned event, founded by YouTube creator Hank Green, celebrated its 10th iteration, welcoming top creators — including those from the fashion and beauty realms — to participate in panels, meet their fans IRL and get face time with executives from the social media platforms on which they share their content. Prior to VidCon’s kickoff, Facebook unveiled a string of updates aimed at content creators, including an ad revenue tool that will allow users to better monetize videos. And as the convention continued, more tech giants launched updates geared toward influencers. YouTube chief product officer Neal Mohan revealed new monetization options for top creators, as well as new policies to prevent “creator-on-creator harassment,” and Instagram said that it will add a branded content tab to IGTV. VidCon also said that it will expand to Asia with its first VidCon Asia Summit, slated for Singapore in December. The convention’s largest announcements came from the tech giants — Facebook, YouTube, Instagram, Twitter, TikTok and Pinterest are also VidCon sponsors — but there were plenty of opportunities to
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