Digital Download: Il Makiage Targets Microinfluencers With New App, Kenzza

Il Makiage is making a technology play — one that doubles as a play to microinfluencers. The makeup artistry brand relaunched in the U.S. last year with an $8 million marketing campaign that included a series of pop-ups designed by the late Zaha Hadid and billboards declaring the minimalist makeup trend dead. For the past three years, Il Makiage has simultaneously been building an in-house, 25-person technology team, tasking them with creating the brand’s recently launched artificial intelligence PowerMatch foundation quiz, which has since been taken by more than 2 million people. The latest from Il Makiage’s tech lab is two-pronged, spanning both an app, Kenzza, and a web site redesign, which simultaneously go live today, July 10. Il Makiage’s Tinder-inspired swipe feature, now live on the brand’s web site.  Courtesy Image “We already have great products, [so we thought] we could allocate our leadership attention and resources in the past two years to create strong tech tools,” said Oran Holtzman, chief executive officer of Il Makiage. “Most of the web sites in beauty have very high bounce rates, very low time on site and [the] overall experience is very not engaging — unlike in stores, where the experience is so engaging. We think that

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