EXCLUSIVE: Thinx Period Panties Are Back, Stronger Than Ever

Thinx, the period panties company that launched in 2011, started off by making a big mark on the menstrual cycle industry. The idea was simple: panties that women can bleed right into, eliminating the need to buy disposable sanitary pads and therefore creating less waste. The idea proved to be popular.  In its sixth year, Thinx had nearly $40 million in revenues. Executives said sales at the start-up were even higher last year, as the company continues to raise venture capital money, still clearly in growth mode. The private company, which started with just three people, has also grown to include 67 employees, and has plans to grow to around 80 by the end of 2019.  People are talking about periods. But it wasn’t always this way. Monthly menstrual cycles first became a topic of water cooler conversations back in 2015 after images of juicy grapefruits and dripping egg yolks adjacent to women donning little more than Thinx panties showed up on subway platforms in New York City, San Francisco, Chicago and Washington, D.C. (The Manhattan Transit Authority initially deemed the images too sexy. But after some public pushback, the ads were allowed to run in New York, sparking a conversation about

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